How DevRel Contributes to Business Success

In today’s evolving tech landscape, understanding the true value that Developer Relations (DevRel) brings to an organization is more important than ever. DevRel is often seen as public-facing, attending conferences, giving talks, creating tutorial videos, and writing technical blogs.This perception, coupled with economic challenges like those seen during COVID-19, led to many DevRel positions being impacted by cost-cutting measures.

When starting a Developer Relations (DevRel) team, it’s important to ask, “What value does DevRel bring, and why should a business invest in it?

This talk, We’ll discuss how DevRel can strategically align with business goals, not just by engaging external developers but also by fostering internal collaboration with stakeholders. DevRel teams can offer actionable insights that help shape the product roadmap and ensure it aligns with broader business objectives.

Leveraging tools and data, we can now measure the impact of DevRel initiatives, helping businesses invest wisely. We’ll also explore how Product-Led Growth (PLG) and open-source strategies can be used to attract enterprise users, and how developers’ contributions, from community forum, learning platform interactions to GitHub activity, can be analyzed at an account level to drive business decisions.
In this session, we’ll also cover how tools like CommonRoom and Orbit can aggregate community activities and map them to Salesforce campaigns, allowing you to directly attribute community engagement to your sales pipeline at the account level—without pressuring developers with sales pitches.