Megha Arora

Founder and CEO

DevRelSquad

I started my career in engineering roles at Samsung, Microsoft, and Apple, building a solid technical foundation. Later, I moved into DevRel, leading developer advocacy for APAC at MongoDB. In this role, I saw the challenges of fragmented data, gaps in metrics, and silos between teams like product, marketing, and sales. These inefficiencies slow decision-making and hurt alignment with business goals.
As the founder of DevRelSquad, I’m focused on solving these problems by building more innovative systems and practices. I also explore how Gen AI can empower DevRel teams to work more efficiently, improve collaboration, and create real impact.

Driving Business Impact with Gen AI in Developer Relations

Imagine the power of analytics and generative AI in DevRel. What if you could make all data-driven decisions using RAG (Retrieval-Augmented Generation) and specialized LLMs (Large Language Models) to gain deep insights into your product, identify hits and misses, and extract valuable insights from conference trips and meetup reports? This technology could keep you on track for upcoming conferences and even remind you to plan your meetups, ensuring you never miss a beat in your DevRel strategy.

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