Cherish Santoshi

Board Member

DevNetwork

I began my journey in Developer Relations (DevRel) in 2012 with Google, long before DevRel became a widespread term. Over the past 12 years, I’ve closely observed and actively shaped the DevRel landscape in India, building several high-performing teams along the way.

Currently, I serve as a Board Member at Dev Network and consult for ANSR, a leading $800M Indian Global Capability Center (GCC). In this role, I lead DevRel strategies for Fortune 100 companies and publicly listed firms.

Throughout my rewarding career, I’ve received numerous international awards, contributed to hundreds of industry reports, and led or spoken at over 500 developer meetups and hackathons. My efforts have impacted more than 10 million developers globally across various domains.

Localizing DevRel: How India’s Unique Ecosystem Demands Distinct Strategies

In this talk, we’ll explore:

Why has Indian participation in global DevRel reports consistently been under 5%?
What makes it easier to build a following in India, but harder to extract value?
Will Indian DevRels always struggle in the Build vs. Buy debate for SaaS and Devtools?
How and why do strategies need to differ in India compared to the West?

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